Reels success factor: How to create professional reels and push your Insta marketing

Shortfacts Instagram Reels: basic knowledge for beginners and advanced users

Short, creative and on the rise: Instagram Reels, short videos of up to 90 seconds, are currently the way to generate organic reach on the booming (moving) image platform.

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Music, numerous effects and design options make the clips, which either

• create your own generator via Instagram or
• can be uploaded pre-produced from the gallery with a corresponding reel creation app,

a playground for innovative brands and influencers to present their content in an entertaining way.

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The plus points:

• In contrast to the Insta story, Reels do not disappear by themselves within 24 hours, but remain in the account's Reels tab.
• Reels also tend not only to boost the interaction rate, but can also be wonderfully integrated into the heavily used story format or the Explore tab.

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Ideal in terms of range technology — so it's no wonder that usage figures have soared since the introduction in 2020.

The secret power in the background: The Reel Algorithm

Everyone loves Instagram Reels, but how does that actually work? How does the algorithm behind Instagram Reels work?

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Many myths — sometimes few baseless statements — revolve around the arithmetic system behind them. But the fact is that there is no single algorithm. Instead, the platform is a system of various schemes that filter content for users as optimally as possible. But because the ideal user experience differs from format to format, the algorithm behind it also varies.

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In short, the following logic applies to the Reel video format:

• It's a match: Reels are played by people whose interest matches the content. In other words, dog videos for dog lovers, interior tips for home builders.
• Think out-of-the-box: Your reels are not played out to your own followers, or only to a very small extent. Before you think what the whole thing is supposed to be about, see the dynamics behind it. Because Reels are primarily presented to unknown users, they offer you the opportunity to reach followers who are not yet part of your own network — organic reach, please go here.
• More is more: Many and, above all, long-viewed reels automatically pick up steam. Because length of stay is rewarded with range. For people to stick around and not just watch for one or two seconds, everything has to be right from the start.

3 reasons why you should put your business on Instagram Reels

Hardly any company with serious Instagram marketing ambitions has not yet discovered the potential of Reels. Regardless of whether it's a big player or a small one-person business — they film what it takes to feed hungry Instagram users with reel content and present their own brand, new products or campaigns in an entertaining way.

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These three reasons absolutely suggest that you too should diligently create Instagram Reels for your company.

1. Push your reach

‍Organic growth on Instagram is hard-earned bread. Reel videos are a real booster, as they are played to those who are not yet following you — in the Reels tab as well as in Explore mode. In this way, you almost automatically expand your followers and thus also your customer base — for free.

2. Wave the flags for your offer

‍Designed for humor, entertainment and infotainment short videos generate attention. Simply because, ideally, they are simply fun to watch. Really well-made Instagram Reel videos go viral and can take you a long way.

3. Gives you a creative playground

‍With the numerous video design options, you can make full use of reel creation to creatively present your company. Filters, effects, music, tempo, length—go wild.

With these 3 content tips, you can create successful reels

Tip 1: Each reel stands alone as a story

You're browsing and finding content in your search for specific content. However, a Part II explanatory video that doesn't help you much without Part I — not as pleasant, is it? This small example shows you why you should definitely think from a user's perspective when producing reels.

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In other words: Because Reels are hardly played out to your own followers, you should be careful not to build content on posts that you have published in the past. Each reel stands alone and should also work alone.

Tip 2: When added value meets humor, the reel works as a decoy

“Know your target group better than the contents of your jacket pocket” should be your eternal mantra. Because only then can you deliver what they're really interested in — real added value. He draws best on Instagram.

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Particularly popular Instagram Reels ideas: typing videos or testimonials — authentic, funny, entertaining. Because with Reels in particular, the entertainment factor is very important. That's why I like to add a wink to the videos.

Tip 3: Keep it simple — structure according to the 'intro — message — call-to-action 'scheme

Of course, you can also creatively turn everything upside down when producing videos. But you don't have to reinvent the wheel every time. Focus on what works.

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The formula for the best and simplest structure is:

1. intro: Get straight to the heart of the topic with a rhetorical question, for example. “Did you know that you can't just use Instagram music for your business?”
2. ‍tidings: Explain the problem — and suggest solutions. “Copyright protects all musical works of art and can result in a fine if disregarded. With our music library, you're on the safe side. ”
3. ‍Call-to-action: Place a specific call to action at the end so that the viewer knows what they can do afterwards. “For more information, check out the website.”

The best thing about the short video format: You can tell your content in an infinite number of ways.

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What is all possible? Well, there would be beheaded the scenes clips Explanatory videos, outtakes... New stylistic devices are constantly emerging — trends that you can observe and play again and again in order to creatively present employees, products and services or to place other content in an appealing way.

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Tip: Here you can find out how easy it is to Create Instagram Reels with Mozaik can.

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Example video: Outtakes from a video shoot of our Academy videos

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The most important Instagram reel dos and don'ts at a glance

Yes, they do exist. Rules — unwritten ones though — you should definitely take them to heart if you want to create and publish professional Instagram reels.

Don'ts: Stay away from it

Dos: That's how you do it right

How to post Instagram Reel

If you've done everything right, you can post your finished short video as an Instagram Reel. Here you can find an exact Instructions on how to upload the reel to Instagram and be able to publish.

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1. In the top right corner of the Instagram app, click on the Plus sign.
2. In the selection that appears, select Reel off.
3. At (1) one Record video, hold down the record button. Alternatively, you can (2) by clicking on the gallery your upload a finished video.
4. In the Instagram Reel Editor, the various functions will help you audio, perpetuity, tempo, Video layout and timers when creating videos. Manual post-processing is also possible thanks to the extensive tools, e.g. you can integrate music, create a voiceover or add stickers and filters.
5. When you're happy with the Reel you've created, click Weiter.
6. Put that cover photo Fix and add a Caption add.
7. Now you can do that Share Reel directly or than Save draftto post it later.

Create reels easily: now benefit from automatically cut videos with Mozaik

That's right, you have to have ideas for good content yourself. But Mozaik delivers the rest to produce really good reels: a corporate video platform including an intuitive creator app with

• automated editing function,
• Tips and special Templates for the reel format,
• eine licensed music library as well as
• an extensive package of features that makes your video a real eye-catcher.

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And the best part? With the Team function Your entire marketing team can access the videos in the Mozaik cloud and post them as a reel at any time.

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Now for one free account Sign up, shoot your first test video — and create a cool Instagram Reel from your video. Trust Mozaik, your Reels will love you for it.