The Mozaik Blog

In 2025, video marketing will be even more interactive, creative and authentic. Video has long been at the heart of communication. But which trends should you definitely keep an eye on this year? ‍ In this article, you'll learn which video trends are important in 2025.

As a fast-growing start-up, GoStudent is currently faced with the task of building a strong employer brand. ‍ In this article, Gwendolin Glück, Head of Internal Communications & Employer Branding, shares the approaches she uses to make GoStudent's employer brand shine.

‍ Testimonials are considered a powerful marketing tool for brand recognition and building emotional loyalty. But who is eligible as a testimonial? Have you ever thought of using your own employees as testimonials? They can play a decisive role, particularly in the area of employer branding.

Is a recruiting video worth it? What does the effort cost? How expensive is an agency? How high is the ROI? And which KPIs do recruiting videos actually contribute to? ‍ Questions about questions that we are clarifying today, now and here. ‍

Christmas is the perfect opportunity to give your loyal customers a little treat. And how could that be more personal and eye-catching than with a festive Christmas greeting via video that puts a smile on the face of your customers? Here you will find tips for successful implementation and on top you will receive 4x3 text templates for personal, poetic and funny congratulations.

There are some new features in the Mozaik fall update that many have been waiting a long time for — that's why we're going straight to the overview of updates that you can find in the latest version of Mozaik!

If you and your team lack inspiration for your next employer branding video, don't despair. Instead, simply take a look at our ultimate Inspo list of 20 video ideas including creative examples of how to implement them.

In this article, you'll learn the structure you need to write an effective script for your recruiting video. You will also learn numerous practical tips on how to successfully design your video through careful preparation and a confident protagonist.

Why build up video expertise in your own company? ‍ We will briefly and concisely present you with unbeatable advantages of internal video expertise. ‍ You've already recognized that video literacy is a decisive competitive advantage for your company, but don't know how to start building it now? ‍ In this article, you'll learn how to build internal video expertise within your team and implement this process effectively.

In most companies, video expertise lies exclusively in the marketing department or external agencies. Unfortunately, this makes you very dependent on their capacities. In this article, we'll show you why building up video expertise in all departments over the long term makes great sense and give tips for successful implementation.

Background music can significantly change the mood and effect of a video. But which music goes well with which video and what is the easiest way to add it? In this post, we'll give you our top 4 tips for choosing the perfect background music for your business videos.

With these new features, you can now create videos in Mozaik even faster. Don't believe us? Then see for yourself and try out the new features right away!

Not so easy with finding ideas for the next corporate videos. The clever solution to your content problem: a content camp! ‍ This article explains how you and your team generate and implement brilliant ideas for your content plan in no time at all with this method.

You want to get started with video content and already have lots of ideas about what kind of videos you want to create to achieve your video goals. But there are still a lot of questions buzzing around in your head? ‍ Don't worry! To help you get started with video creation, we've put together a five-step guide, tips and best practices to guide you.

Employer branding KPIs help you to have a clear and unambiguous overview of how successful an employer branding measure is working and where you should readjust again. ‍ Here you can find out which are the most important key figures for your employer marketing and why you achieve maximum results with the help of company videos.

Jan Huber, Product Manager at Digital Learning GmbH, uses learning videos to optimize product demos and onboardings for educa grade management. These learning videos now answer 90% of support questions. In this case study, you can read how he achieved this.

What do you do when you run out of video ideas? Or if you don't have enough resources to produce new video formats over and over again? ‍ We know the problem all too well! Our solution: video series. ‍ Find out how video series can help you take your video strategy to the next level here!

The thought of standing in front of the camera and recording a video makes many people nervous. To counteract this, a teleprompter is often used and a pre-scripted text is simply read. Here's why you shouldn't do just that!

Create recordings directly in the browser, guest invitations for desktop and an extensive library of templates are waiting for you this month!

The Mozaik content subscription heralds a revolution in classic video production. We cover video production on a subscription basis that is unique in the world. In addition, you will continue to benefit from all other Mozaik features so that you are as flexible as possible.

Employee generated content is explicitly about all content that your team creates on topics related to the company cosmos — such as values, working climate, benefits or details about products and offers — and which finally flows into your internal and external communication. The potential that this type of content has for your business is brilliant. That's why it's worth diving deeper into the topic.

Employer branding plays an essential role in finding and retaining qualified candidates in the long term! It is important to actively and passively pick up job seekers along the employer branding funnel at every level - Attention, Interest, Desire and Action (AIDA).

Are you wondering what the difference is between the various editing apps and why Mozaik has automated editing? Here you can find out which app is best for your company videos.

Once you've lost it, despite its signal color, it's often not that easy to find again: The common thread. His job is to guide viewers through your corporate video in a targeted manner. Read this article to find out how Mozaik storylines help you not lose track of the thread when planning your video!

You've never heard of corporate video platforms? Well then we're going to change that! Corporate Video Platforms (CVP) will find their way into larger companies over the next 5-10 years and here you can find out how you and your team can benefit from them early on.

In order to keep corporate communications fully compliant with our own guidelines and legal requirements, mechanisms are required as part of corporate compliance. ‍ In this article, you can read exactly what this is, which areas of the company corporate compliance affects in addition to the communicative aspect and why the company's own production of video content in particular cannot avoid this topic.

With an introduction video, you can get to the point with people, products or brands in a compact and entertaining way in just a few minutes. Find out how versatile you can use presentation videos in your communication here!

Videos are a proven medium for presenting content in a simple and appealing way. They can also help improve your ranking. Being at the top of Google search results plays an essential role in a company's success. In this article, you'll learn how video content influences SEO and what needs to be considered when implementing it.

Videos take your career page to the next level. In this article, we'll give you 6 tips on how to get the most out of your career site with videos!

Videos are powerful communication tools whose creative potential you can use brilliantly for your recruiting and employer branding. We already know how to generate reach and increase awareness with videos on social media. But what happens after an application? How can videos be used effectively as the candidate journey progresses? Find out here!

The fast, colorful, multimedia playground of social media has become an integral part of the (world and) nationwide media landscape. From employer branding to awareness to traffic, everything is possible with social media marketing. Continuity and regular content are essential to stand out from the crowd!

Would you like to flexibly create video templates yourself for your various use cases? With the new template builder, it will be possible. Read this article to find out everything you can do with the template builder and be one of the first to try it out!

The War of Talents has long since begun and the view of the future is not exactly rosy either: Demographic change is bringing an ever smaller number of people of working age to the future labor market. Reason enough to get your own recruiting process up to speed and to position yourself optimally in the competition for qualified applicants with up-to-date job advertisements.

One of the best ways to present your company, brand, or product in a simple and understandable way is with a corporate video. Here you can find out what types of corporate videos there are, in which areas you can use them and what they should pay attention to when creating them!

Who wouldn't want that - an all-in-one solution for all problems. Of course, there is no one solution for all areas of life, but there is definitely an all-in-one video solution for your video goals - and that's Mozaik! Why We'll show you the top 5 features that not only make your video production easier and faster, but also empower your colleagues to create videos — without any previous knowledge.

“It's a love story, baby, just say, “Yes!” It could be so easy when marketing and HR work together to create the strongest employer brand. But reality shows that it is often easier said than done. Find out why marketing and HR find it so difficult to work together on employer branding and how companies can better promote collaboration here!

Active sourcing has long since become the standard! Particularly in areas where skilled workers are scarce, there is no way around addressing candidates directly. That's why we want to dive into the world of video sourcing together today. We'll show you how a video can be optimally used in the active sourcing process, building a personal bond and ultimately increasing your response rate.

Do you want to use your videos to make your brand big online? Then you can't avoid the topic of video SEO. Especially when you share videos on social media, there are a few things you should pay attention to so that your videos are played by the algorithm. In this post, we'll give you 6 best practices on how to optimize your videos for social SEO.

Image videos are not employer branding videos! In this article, you will find out why this is the case, what distinguishes the two formats from each other and which current trends in employer branding video make your employer marketing a real highlight.

With perfect studio lighting, every protagonist shines in the best light. But professional equipment is expensive and reduces creative freedom. But to professionally illuminate your video shoot, you don't even need a big tech show. Because with a little bit of lighting know-how, you can quickly give your smartphone videos the professional look. You can learn how it works here.

Everyone knows social media influencers these days, but corporate influencers are also increasingly appearing and advertising a very special brand — their company's employer brand. In this post, you'll find out why you should rely on corporate influencers in employer branding!

Yes, you read that correctly: the Christmas season is approaching and as a company, you can't prepare for it soon enough. ‍ And if you're still looking for the perfect gift for colleagues, customers or partners, try Christmas greetings via video!

Do you know the queasy feeling of standing in front of the camera and talking with a lens or a smartphone? ‍ Don't worry, it's completely normal! In this practical blog article, we share our video shooting experience with you and help you become more confident in front of the camera with simple tips and tricks.

Working remotely as a team presents challenges for many companies. Especially in video content creation, when you depend on other people to create reference videos and testimonials. But with the right tools and the perfect video setting for home, you can produce remote videos easily and conveniently!

Are you planning a cool recruiting video to authentically convey your corporate vibes and culture, but your employees aren't taking part? Don't worry! With these 6 hacks, you can motivate your colleagues to shoot videos.

Nowadays, Internet consumption is shifting to mobile smartphones. This also applies to social media content and especially videos! That's why you too should tailor your content to the consumer behavior of your target group. The two modern video formats — square (1:1) and upright (9:16) — are available for videos. Here you can find out when it's best to use which format!

Video trimmer, faster creation time, hiring freelancers, etc. — with these new features, video creation with Mozaik is even more fun!

In order to support video processes in your company even better, we have published many new features. You can find an overview of the most important improvements in recent weeks in this post.

Who wouldn't want smart assistants to help you with your work. With Mozaik's new features, you don't have to worry about bad audio and annoying video editing anymore. Find out how easy video editing in Mozaik will be in the future here!

How you can now easily invite guests to your video project through new team features, who are our team's favorite filters in the new “edit mode” and what brand-new ways there are now to share your finished Mozaik video: We'll summarize that for you in this post. Let's go!

Adjusting image sections, pre-filled text fields, support for image files and faster recording processing — this allows you to make your processes in Mozaik even more efficient and easier!

Extension of the web app trimmer, drag & drop and rename scenes - we hope we can make you happy before the Christmas break with the new features!

One of the biggest additions to Mozaik this fall is definitely the new Dyvi rendering technology! Here you can find out what Dyvi is, what benefits you have in particular as a Mozaik user and what new opportunities Dyvi offers you in Mozaik!

Tobias Kemmler is division manager at EnBW Energiegemeinschaft e.V. and in his position is committed to a rethink of climate protection. In order to achieve his goal, he draws attention to the topic with short videos on social media. In an interview, he explains how he masters the balancing act between division manager and content creator with the help of Mozaik.

Everyone else is on summer vacation and you have to create videos diligently? To make your time a little easier, we have brand new features for you: create your own video templates, automated subtitles, screen recordings, and much more!

Do you place ads on the Facebook, Instagram or LinkedIn platforms? Then I'm sure you know that sometimes it's not that easy to attract viewers' attention to your ads. Unfortunately, what works well online changes at regular intervals. Advertisers in particular must therefore always keep themselves up to date. In this article, you'll learn what video ads are all about!

How market leader MOOVE makes creating video content with an unusual corporate design a fun factor thanks to Mozaik.

Your employees are your best figurehead. Whether for employer branding, your employer brand or your work with customers. The question of how to implement a creative employee idea — how to simply try something different — is being asked more and more frequently. The current trend is towards presenting employees via video: because nothing conveys interpersonal vibes better than employees in front of the camera.

When do I need professional video production? The answer depends on various factors. Internal resources and available budget is one of them. So that you can decide whether professional video production is suitable for your project, we have summarized the 8 cost points of video production for you in this article.

“And now everyone have a thumbs up and smile.” Fortunately, the executive-level commanded-participation in the image film remains fiction — at least legally speaking. Because there are a few things for companies to consider when employees are to participate in company videos.

Instagram has developed into a video platform with the Instagram Reels feature and, with its own Reel Creator, offers an easy way to produce short and entertaining videos. But corresponding apps such as Mozaik can also be used to create Instagram Reels and upload them from the gallery. But how do I create the most successful reels that generate the most reach and many clicks? That's exactly what you'll learn in this post.

In times of digital change and the ever-increasing competition for the best minds, it is more important than ever to position yourself professionally in recruiting. An important key to successful recruiting is to understand your target candidates in depth and draw the right conclusions from them. In this article, Marco Montazem, founder and managing director of Pineapple Consulting, explains the benefits of target candidate-specific content for companies in recruiting and what role videos play in this.

People have been telling each other stories since time immemorial: The subject matter is things that touch, frighten, strengthen, amuse, delight or make us or others sad. If the story is ignited, it will be recounted. The concept of storytelling is therefore not really new, but far from its origins around a campfire, it is currently experiencing a real boom. Content marketers have chosen storytelling as a strategy to convey information and thus promote their products. Find out exactly how this works here!

After a long time, you can finally make new contacts again at events and trade fairs, exchange ideas on a wide variety of topics and simply put — see and be seen! ‍ What should not be missing? Videos in event communication. In this post, you will learn how you can best strengthen your event communication with videos, even with just a few resources and a small budget!

In today's digital learning landscape, explanatory videos play a central role when it comes to conveying complex information in an easy-to-understand way. We'll show you what types of explanatory videos there are and how you can create your own scalable explanatory videos — with as little effort as possible.

Instagram Reels are currently the most popular video format on the former photo platform! They are short, creative and are the way to go for companies to generate organic reach on the booming (moving) image platform. However, what is intuitive and self-evident for the young target group on the platform requires a little more guidance and support in many teams. That's why we've got a comprehensive guide for you — from creating reels to publishing them on Instagram!

When you publish videos as a company, you have countless options. The video platform YouTube is also becoming increasingly popular for companies, as the attention span of viewers here is significantly longer compared to Instagram, TikTok and Co. As a social medium with millions of viewers in Germany alone, YouTube has almost limitless potential for your content. That's why in this article we want to show you which types of corporate video you can use to be successful on YouTube.

Why do applicants absolutely want to work for company A and not for competitors B or C? A has obviously done his homework: employer branding. Find out how to build a strong employer brand with videos in employer branding here!

Employer branding, marketing and social media have become an integral part of a successful company. But you may have noticed that some companies even maintain two profiles, namely an employer branding profile and marketing profile. Strictly speaking, both departments address a different target group, but is it really necessary to separate the content on social media? We will answer this question in this article and also give you helpful tips for implementation!

Employer branding is a term that usually includes very different measures that contribute to building an attractive employer brand. Here you can find out which employer branding measures you can easily implement and what role videos play in this!

Your goal: attract young talent to continue playing at the forefront and secure the future of your company. Videos get to the heart of Generation Z's reception needs and favorite channels. They are also ideal for arousing emotions and transporting real insights and people. But how can I convince Gen Z of myself as an employer with high-quality video content? You'll find out in this article!

On which channel should your employer branding video reach the audience? ‍ Of course, you can still decide that afterwards — but anyone who answers the question in advance of where the content should be used will be able to coordinate the format, length and style much more finely. You can find an overview of the possible channels here!

External microphones, highlight, ring light, softbox, gimbal, rig — the list of professional equipment for video production of corporate videos is long. Find out which equipment is particularly worthwhile for your start in video production here!

Short videos are a wonderful tool for time-shifted communication. Whether in marketing, sales, employer branding or exclusively in internal corporate communication — with short videos, your communication becomes more modern, agile and is exactly in line with the spirit of the times!

At LEW, Kathrin Skowronek and her colleagues have decided to show the 2,000 bright minds behind LEW and their diverse jobs to the world and potential new colleagues as part of their employer branding measures. Here you can find out how they do it, what role videos play and what initial successes they have already achieved!

How and where do I best place my protagonist in front of the camera? ‍ We'll give you an overview of how to get the perfect image section with the four most important points: 1. the right setting size, 2. the correct positioning, 3. the viewing direction and 4. not too much or too little head air. ‍

The most important thing first: Mozaik can be used completely in compliance with GDPR — we have also taken some additional measures and incorporated functions that ensure that even strict data protection guidelines for very large companies are no problem.

Are you looking for the right background music for your video? Then it's time to look very closely. Because by no means every piece of music can be used for publicly published videos. You should pay attention to this with your company videos!

In recent years, videos have become the most important communication medium for companies. So that you are well prepared for your video year 2024, we have summarized the top 8 most important video trends for you.

Have you ever heard of a corporate video platform? No? Then you've come to the right place! In this post, you'll learn what makes a corporate video platform different from other video solutions, and why it can be the solution to all your video problems.

If you take a closer look at corporate video — especially creating corporate videos — you'll quickly realize that there are countless video tools out there. To help you choose the right video tool, we'll compare two tools in this article — Canva vs. Mozaik.

Video communication in a business environment — What used to require large production teams is now just two things: A camera and an idea. ‍ But how do I actually turn my idea into a successful corporate video with my smartphone? With these 5 tips, it works!

With Daniel Weiß as video pioneer, the Kaufbeuren-Ostallgäu management of AOK Bayern is waiving agency support and relying on self-produced video content in trainee marketing — the spark is ignited!

Your training concept despite only so many benefits and yet your trainee places remain empty? In this article, you'll learn how to boost your trainee campaign with videos and thus attract more motivated trainees!

Do you sometimes sit at your workplace and something exciting, interesting or funny happens by chance that you would like to share with someone? It happens more often at the AOK Bayern Direktion Kaufbeuren-Ostallgäu. So why not tell these employee stories and share them with colleagues? And what's the best way to do it? With videos, of course.

Christian Kösling, Global Vice President Defense at Vodafone, is using the benefits of Mozaik for the production of video content as a corporate influencer for the international telecommunications company.

The presentation of your company shouldn't just include the “About Us” tab on your website? Then you've clicked just right! ‍ A video allows you to briefly and creatively present your company in just a few minutes and make your internal and external corporate communication more exciting. In this article, we have summarized 8 exciting video ideas for unique company presentations for you. 😉

Good employer branding is and will continue to be one of the most important aspects when it comes to successful employee recruitment. Targeted communication plays a decisive role in this. That's why we'll show you how to take your employer branding videos to the next level with five simple tips!

Audio is the be-all and end-all of a video. The right sound equipment is crucial here, but unfortunately how often in life counts there: Quality costs. But even most cheaper microphones are better when used correctly than the built-in smartphone or camera microphone. In this post, you'll learn how to improve the sound quality of your videos with simple tips — even on a budget.

Conjuring up the magical effect of faces in videos would be an exaggeration. But one thing is certain: we can identify better with people's faces, voices, facial expressions and gestures than with written down text. ‍ Find out what opportunities this offers you for your video-based communication here!

The first gingerbread cookies will be on the shelves from the beginning of September. “It's much too early,” some would say now. However, we at Mozaik believe that it is never too early to start thinking about the best time of the year! Send personal Christmas greetings via video this year! In this article, we'll show you how to create a Christmas greeting video quickly and easily.

Employer branding videos don't have to be long or expensive to produce by professionals. Short videos that are easy to create and look even more authentic with the right protagonists are particularly suitable for addressing the young target group on social media. We think that your trainees are perfect for this, in line with the slogan “Trainees recruit trainees”!

Many companies are strongly feeling the change in the labor market: It is becoming increasingly difficult to attract qualified employees to their own team. But what distinguishes companies that have no problem recruiting employees from those that have a harder time? One answer: The brand. By this, we don't just mean your brand in terms of how you present yourself to the customer.

Short, authentic and creative videos are a great way to introduce new employees internally or externally. In this post, you will find out what you can use such presentation videos for and which structure is particularly suitable. Of course, we also have a few ideas for creative questions for you. 😉