Content
Expensive smartphones are now well equipped at all levels. Good microphones are usually installed and the camera can also cope with challenging lighting conditions. However, it is recommended to also get external equipment for one or the other video to help you corporate videos to make it even more high-quality.
In this article, we give you an overview of which equipment is worthwhile for the production of corporate videos.
The internal microphones of smartphones are usually barely pointed or directed “like an eight.” This means that these microphones pick up noises from the front and from behind — just eight.
This can mean that a person who is in front of the camera may be just as highly prioritized as children who play and make noise in the area. Your audio quality is very poor in this case. So if you're traveling to demanding filming locations with a relatively large amount of background noise, then you should definitely use the Directional characteristics Note the microphone you are using.
Ideally, use for videos with people in front of the camera directional microphone one. Such a microphone is rod-shaped and, depending on the design, picks up the sound source directly in front of the microphone. This means that the person in front of the camera can be heard clearly — but children who are playing and are loud are muffled. However, you can only achieve this effect if the tip of the microphone is perfectly aimed at the mouths of protagonists. Here you can, for example, a Rode directional microphone which is ready for use directly on a smartphone even without an external power source and is therefore perfect.
Another way to ensure good audio quality is by using a Lavalier microphone uses. It will also “Clip-on microphone” called because it is usually attached to the speaker's collar. To be wireless, we always use our lavalier microphones in combination with a radio link. This consists of a transmitter (connected to the microphone) and a receiver (connected directly to the smartphone).
Video: Comparing the advantages of the directional microphone and the clip-on microphone
Find out which microphone is suitable for your video project and how you can improve the sound quality of your videos in this guide to Audio quality in videos.
Just as there are special professions for audio, there are also those for lighting technology that only deal with this topic — and rightly so! Light is extremely important for the mood of your corporate video and you can optimize the light to infinity.
However, for most purposes, a simple Ring light. The large light area is decisive here. This means that the face is relatively softly illuminated. Translated, this means that there are no hard shadows, e.g. around the nose.
In a corporate context, you always want soft light, as it makes a friendly — even open — impression. Hard light, on the other hand (as a reminder: with hard drop shadows), is used more as a stylistic device in horror films.
Watch this short video to find out how to optimally illuminate a face.
If you want to equip a studio, you should consider softboxes to buy. Although some of these are very expensive, they are much more attractive than the cheaper ring lights. Softboxes can be used in three-point lighting to get very close to professional studio lighting. You can find out more about this in this brief overview of Lighting in corporate videos.
Would you like to know how you can implement your video ideas and achieve your video goals with Mozaik? Then let's talk!
There isn't that much to say about this. Why
It's simple: A smartphone is not particularly heavy, so when buying one, you have to tripods Just pay attention to the height. This should be adjustable at least at eye level so that you can use it flexibly and even when standing. We recommend a height of at least 180 cm. So you can almost any tripod Remove from the network. Mostly bidding higher-quality stands but a larger range of use and more stability.
In addition, you need a clip, which can be screwed onto the stand. You can easily clip in your smartphone there. Here you should pay particular attention to two things:
If you can answer both questions with yes, then go for it! Here is an example.
If you often film freehand, buying a Rigs be useful. It just as easily attaches your smartphone to a tripod, has several “cold-shoe adapters” and is also designed to film mobile and without a tripod if you want.
You need a gimbal if you Product videos want to create. The best example is the presentation of a property. When it comes to real estate, you usually create a few swings. These will be successful if this pan is created as quietly as possible. A gimbal compensates for shaky movements to a certain extent and thus gives your video a high level of stability.
We recommend that DJI Osmo Mobile 3.
If you only create statement videos, then you won't need a gimbal.
So you see: With just a little equipment, you can design your company videos very professionally. But you don't need everything to get started!
We recommend you with a microphone, e.g. the clip-on microphone with radio plug, a stand with clamp as well as a simple (Ring) light to start.
.png)
